Once again we are
building the familiar 'VW Action' layout entirely on the spectator side
of the venue, (the area before you reach the track). All advertising of
the event will have the same or greater reach as previous years,
covering both air and water cooled publications. We want as many traders
specialising in the VW aftermarket as possible attending the show, and
to that end we have special arrangements exclusively for 'VW parts'
traders. In effect this means no charge at all for your trade plot, but
each actual stallholder or staff member will need an individual ticket.
(These can be purchased in advance, and include advance ticket
Recent years at Santa Pod have seen an even greater recognition of VW
Action as one of the very best genuine VW Festivals on the calendar. VW
Action is increasingly becoming a show at which the attendance of the
most important and 'in touch' traders is taken for granted. By the same
token, traders who attend the show are increasing their profile with a
very important section of their potential customers. The current
attendance is a good representation of the VW scene, covering all ages,
without the event attracting visitors seduced by what should be purely
peripheral attractions. Simply put, we believe that a higher percentage
of visitors to VW Action are active and committed VW enthusiasts, and
therefore spend more per head than many other shows. Even for the non VW
specific trade, our trade stand prices are amongst the lowest at Santa
Pod every year.